Стратегический менеджмент по Котлеру. Лучшие приемы и методы - Филип Котлер Страница 27

Mintzberg H., The Rise and Fall of Strategic Planning, Hemel et al. 1994.

Pearson S., Building Brands Directly, London 1996.

Pettigrew A., Thomas H. A., Vhittington R. (ed.), Handbook of Strategy and Management, London et al. 2002.

Porter M., Competitive strategy ^[89], New York 1980.

Porter M., «Towards a dynamic theory of strategy», Strategic Management Journal 12 (1991), p. 95–117.

Prahalad C., Hamel G., «The core competence of the corporation», Harvard Business Review, May – June 1990, 79–91.

Raссaport A., Shareholder Value (2nd ed.), Stuttgart 1999.

Scherer F., Industrial Market Structure and Economic Performance (2nd ed.), Chicago 1980.

Schwenker B., Botzel S., Making Growth Work, Berlin et al. 2007.

Schwenker B., Spremann K., Management Between Strategy and Finance, Berlin et al. 2009.